Licensing, Merchandising &
Celebrity Endorsements

We represent clients in licensing, merchandising, and endorsements including established brands, celebrities, and authors. We negotiate deals in product and segment categories that include so-called “master toy” licenses with major toy companies, licenses for housewares, wellness programs offered through health care providers, food, cosmetics and theme parks, exclusive retail agreements for the introduction of a property or product line, celebrity endorsements with worldwide exposure, and celebrity “brand” arrangements with retail chains, apparel lines, and other products. Our clients often consult us at an early stage in development of a property to assist in strategic planning. We also represent both companies and celebrities in spokesperson arrangements.