Branded Entertainment

Our attorneys are at the forefront of new developments in the production and exploitation of branded entertainment. We represent advertising and media agencies, brands and major content companies creating and distributing original branded content for television, online and mobile media, as well as product integrations, development of digital microsites and multimedia marketing and advertising projects. Our clients also comprise brand developers, incubators and production companies creating original content, as well as digital media outlets and internet and mobile distribution companies, including online networks. As typical examples, we advise our clients respecting financing, rights acquisition, development, production, distribution, merchandising, music, talent agreements, guild requirements, and rights clearances.